"High-risk industries, such as online gaming, often grapple with challenges like elevated decline rates, high processing fees, and complex regulatory landscapes. In these environments, effective payment solutions are essential for success. GumBallPay addresses some of these challenges with its smart routing technology, streamlining transactions and enhancing payment reliability for businesses in high-risk sectors. Smart routing dynamically optimises the path a transaction takes, directing payments through the most effective gateway or acquiring bank. This approach accounts for factors such as gateway performance, costs, card type, and regional regulations, ensuring smooth and efficient processing. For high-risk businesses, this technology can make the difference between success and stagnation. GumBallPay’s implementation of smart routing is tailored to meet the unique needs of high-risk industries. Its system routes transactions through gateways experienced in handling high-risk payments, significantly improving approval rates. When a payment is declined or a gateway is unavailable, transactions are automatically rerouted to alternative gateways, reducing the likelihood of revenue loss. Additionally, its technology is designed to meet stringent regulatory requirements, providing businesses with the compliance support needed to operate securely in diverse markets. Customisability is a cornerstone of GumBallPay’s approach. Together with the merchant, they can set routing preferences, prioritising gateways with advanced fraud protection or other specialised capabilities. This adaptability ensures that businesses maintain control over their payment strategies while benefiting from the efficiencies of smart routing. For the iGaming industry, the benefits of GumBallPay’s smart routing are clear. Transactions are processed more reliably, risk is managed effectively, and regulatory hurdles are navigated with ease. Businesses gain the tools they need to expand globally, handling payments in multiple currencies and regions with confidence. In a competitive and challenging environment, GumBallPay’s smart routing provides businesses with the secure, efficient, and compliant payment solutions they need to thrive.”